Prime’s commitment to offer the latest equipment and a wide variety of choice to Cameramen, DOP’s, Producers and Production Managers continues as we add the first of four Sony PMW-F3K XDCAM EX cameras to our fleet of camcorders. The PMW-F3K is part of the CineAlta 24P family of digital cinematography products and its support for multiple frame rates includes a filmic 23.98P as well as S-Log workflows. Sony’s Exmor™ Super35 CMOS sensor brings a true ‘film look’ and superior image quality into reach for independent movies, pop promos, commercials, documentries and other high end applications. The F3 comes with a PL mount but can also be supplied with other (ZF) mounts if required. If anyone wants to come and play with this exciting new camera, or hire it at £180 per day (body only) please contact richard@primetv.com